Personalidad


The quote "We are just a mass of highly unstable perceptions that creates the feeling of personality" written by the austrian philosopher Erns Mach paved the way to create this video. Since I first listened this quote I felt caught by its simplicity and brilliance to describe such a complex concept in just a few simple words.

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In advertising, we always sell needs, so I decided to sell something else apart from products and services: ideas.

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