Rentguard is a b2b insurance company that provides tenant referencing services for his clients. Referencing, is one of their services, they provide financial conduct and other data about the tenants to the respective landlords.

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Many of the landlords are not aware on the risks letting could bring. We had the tool to solve this problem, but a very low quantity of the UK landlords knew about this services. To fix this knowledge issue, we created 2 different ads, playing with the raffle concept. If you let someone your flat, anything could happen. Even the most good looking person could be a very bad tenant, and the opposite.

We published the ads in a period of 6 months in the most important letting market magazines in the UK.